Semester at Penland
2023 // CONCEPT BRAND
Semester at Penland is a unique program that is designed to
offer students an alternative to the rigidity of traditional studio
courses. A small cohort of students will reside at Penland, a
prestigious craft school, for one semester for 15 credit hours.
The program exists as a combination of a travel, seminar, and
studio courses where they will experience workshops made up
of a variety of disciplines. Here, the students will have the
freedom to identify, develop, and immerse themselves in their
own creative practices.
The goal of this project is to create a visual identity for the
Semester at Penland program. This visual identity for the
program should embody their primary values, attract and inform
both students and donors, and extend a coherent identity
throughout various deliverables.
in collaboration with:
Aidan Morrison
brand in use
visual directions
building the brand
@kaylynln
kaylynln@gmail.com
Last updated 09/2024